WHY
STREAMING TV
ADVANCED TARGETING, HIGH COMPLETION RATES, MEASURABLE RESULTS
STREAMING TV ADS (STV) ARE COMMERCIALS THAT APPEAR ON AD-SUPPORTED PLATFORMS.
These platforms, Hulu, Netflix, and other free ad-supported streaming TV (FAST) services, surged in popularity as alternatives to traditional television. Unlike conventional TV ads, streaming ads offer advanced targeting capabilities using first-party data and support a variety of engaging formats – including non-skippable and interactive ads – making them a powerful tool for reaching specific audiences with precision.
PRE-ROLL ADS
PRE-ROLL ADS
Play before the main content begins.
MID-ROLL ADS
MID-ROLL ADS
Are inserted during natural breaks in the content.
POST-ROLL ADS
POST-ROLL ADS
Appear after the content has finished.
INTERACTIVE ADS
INTERACTIVE ADS
Allow viewers to click on the ad with a remote or mobile device to shop or learn more without leaving the experience.
NON-SKIPPABLE ADS
NON-SKIPPABLE ADS
Are a common format that cannot be fast-forwarded or skipped, ensuring the viewer sees the full ad.
BENEFITS OF
STREAMING TV (STV)
Advanced Targeting: Advertisers can target audiences using specific first-party data, such as purchase history and website interactions, for more personalized campaigns.
High Completion Rates: Non-skippable ads can lead to high ad completion rates, as viewers cannot skip them.
Measurable Results: Streaming TV advertising offers more precise measurement, allowing for real-time performance tracking and optimization.
